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Understanding the For You Feed

Joseph Sottile

What is the FYF?

The For You Feed (FYF) is a unique TikTok feature that uses a recommendation system personalized to each viewer on the app to allow the ability to discover different types of content, creators, and topics. In determining what gets recommended, the system takes into account factors such as engagement with other videos, searches, diversity of content, watch history and popular videos.

What types of content are not eligible for the FYF?

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